Harley-Davidson® Motorcycles vs Indian Motorcycle®

Two iconic rivals in the motorcycle world are Harley-Davidson® motorcycles and Indian Motorcycle®. These two legends in the industry have been competing since their founding, which leads to a fascinating history of their rivalry. Keep reading to discover some highlights of each company's founding and compare the two companies. Then visit St. Charles Harley-Davidson to explore motorcycles for sale near St. Louis, Missouri. We are a Harley-Davidson® dealer proudly serving those in St. Louis and St. Peters, Missouri as well.

History of Harley-Davidson® Motorcycles

The company began in 1903 as a dream of two innovative thinkers. The first models saw early success and it wasn't long before Harley-Davidson® became a household name. In fact, the company was one of two motorcycle manufacturing companies to remain continually operating throughout the Great Depression. Even during tough times, people still wanted to get a Harley-Davidson® motorcycle. Over the years, a number of families and models were released to suit different styles of riding.

History of Indian Motorcycle®

In 1901, the company was launched by George Hendee and became the company to unveil the first American motorcycle. The early years saw success, but Indian Motorcycle® eventually folded in 1953.

Multiple attempts to revive the company were undertaken, but did not see success. In 2011, Polaris® acquired Indian Motorcycle®. The powersports legend used their resources and knowledge of the industry to engineer a successful re-launch. In 2014, three new Indian Motorcycle® models were released that quickly became popular. Over the years, the company grew back to its iconic status.

History of the Rivalry

The two companies have been in competition since their beginning. After all, they offer similar products to similar target audiences, making them direct competitors. Once Indian Motorcycle® was reborn, the rivalry started up again.

A great example of the rivalry in action is the Sturgis Motorcycle Rally. This annual event sees attendance of hundreds of thousands of people. A flat-race track and demo rides pit these two motorcycle company legends against each other in thrilling style.

The Companies in Today's Market

When you compare Harley-Davidson® and Indian Motorcycle®, you will see a large gap in market share. Harley-Davidson® motorcycles consume almost half of the market share while Indian Motorcycle® only recently got up into the double digits.

There are many reasons why customers opt to head to a Harley-Davidson® dealership. First, H-D is continually working to innovate their products to better suit customer needs and wants. For example, they released a 500cc and 750cc Harley model that can be more affordable for budget-minded customers.

Second, the brand is associated with freedom, independence, and American motorcycles. These values are fiercely held by their target audience, which helped Harley build a loyal following.

Third, the company offers more than motorcycles. They also offer the Harley Owners Group. This organization provides support as well as community to its members.

Fourth, Harley-Davidson® motorcycles are highly customizable. It can be tough for a bike straight from the motorcycle dealership to suit your unique needs and wants. That's why Harley bikes are designed to be easily customizable. You can alter them to better suit your height, your style preferences, and your lifestyle so that you can enjoy an optimized riding experience.

Ready to explore motorcycles for sale near St. Charles, Missouri? Head over to St. Charles Harley-Davidson to see a range of models. If you aren't sure which one best fits you, our friendly staff can help. Tell us your lifestyle and budget and we will suggest models to match. We are a Harley-Davidson® dealer that proudly serves those in St. Peters and St. Louis, Missouri. Stop by and visit today.